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FEAR THE POLLUTION
The Ocean Cleanup is a non-profit focused on eliminating plastic pollution from the world's oceans using advanced technology. Their innovative systems target both rivers and oceans, aiming to restore marine ecosystems and promote environmental health.
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Ambient Advertising
For the ambient advertisement portion of our campaign, we wanted to create a polluted-ocean experience on land. From the point-of-view from marine life, individuals are able to walk under the floating plastic that is realistically covering the ocean’s surface. This is meant to raise awareness of what the ocean’s status is in terms of plastic pollution.
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